AOL Seeks Social Expansion
NEW YORK AOL wants its publishing technology to become the backbone for social interaction for a slew of non-AOL Web sites.
The company has introduced Socialthing, a suite of tools and services that promises to make static content sites more social/community oriented. It also aims to interconnect the average user’s set of social media experiences, so when a person interacts within a community on a particular content site that interaction is linked to his or her other social networking platforms — such as AOL Instant Messenger (AIM), Facebook or Twitter.
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