AOL's Advertising.com Group has named Allie Savarino Kline global CMO as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a business-to-business marketing vet, will join from 33Across after serving in the same role for the Washington, D.C.-based social data firm during the last 20 months.
Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig.
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