Announcing the 2012 Inside Facebook Election Tracker
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As we round the corner on election season, we at Inside Network are excited to announce the launch of the 2012 Election Tracker monitoring fan growth and marketing reach on Facebook for electoral campaigns.
Inside Facebook’s 2012 Election Tracker will begin by tracking Facebook activity for presidential primary candidates and current elected officials, and will add data for 2012 house, senate, and gubernatorial races as candidates for those races are announced. Data presented at the Election Tracker will be continually updated leading up to Election Day 2012.
As Facebook’s reach surpasses an estimated 150 million users in the United States, more entities, including political candidates and current officials, are leveraging the platform to connect directly with their constituencies.
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