During a speech at the Cannes Lions festival, Condé Nast creative director and Vogue editor Anna Wintour took some time to discuss journalism in the digital age. Below are some highlights.
On keeping media companies afloat:
Finding your way doesn’t mean surviving, just as pleasing an audience doesn’t mean twisting your editorial around search engine optimization and Facebook algorithms. For one thing, everybody is doing that, it’s unimaginative, it’s old hat. For us, creativity means thinking about the lives of our audience and how to connect with them.