American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts

Instagram 'likes' are also up

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And in 2009, pop artist Peter Max designed a line of gift cards. But the latest iteration of the financial giant’s work puts an artistic twist on social media.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.