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American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And in 2009, pop artist Peter Max designed a line of gift cards. But the latest iteration of the financial giant’s work puts an artistic twist on social media.
Earlier this summer, AmEx partnered with artists and designers including Johan Thörnqvist, Andy Hau, Vida Lantoš and Supermundane to crank out unique pieces of social media content based on their work.
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