Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way.
The e-retail giant's self-created holiday Tuesday generated 60 percent more sales globally than its inaugural Amazon Prime Day in 2015. In the U.S., year-over-year sales were up 50 percent, according to the Seattle-based company.
What's more, consider how successful a day it was for robots alone: Amazon Prime members purchased more than 23,000 iRobot Roombas, the autonomous robotic vacuum cleaners.
So, it's not surprising that Greg Greeley, vp of Amazon Prime, said in a statement Wednesday morning, "After yesterday's results, we'll definitely be doing this again."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in