Amazon Consolidates Its Ad Offerings Under ‘Amazon Advertising’

‘We’ve created complexity around our advertising brands and product portfolio’

Amazon is simplifying its advertising business. Amazon

A day after it hit the trillion-dollar-valuation mark, Amazon said it is retiring the individual names of its demand-side platform, display advertising and paid search units.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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