Grandpa May Not Have Instagram, But That’s No Reason to Forego Influencer Marketing

Opinion: It’s often thought that senior citizens aren’t reachable via social channels

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When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat, bubbly 20-somethings on Instagram and youthful, energetic mommy bloggers writing about everything from how to get stains out of baseball pants to the latest political scandal—not salt-and-pepper seniors over 65. It’s often thought that senior citizens aren’t reachable via social channels.

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