Al Gore Reinvents the Book

New tablet publishing makes reading interactive


Push Pop Press, the brainchild of two former Apple engineers, just got a boost from an innovative former U.S. vice president. After having "invented the Internet," Al Gore is back to reinvent the book.

Push Pop Press is a digital tool taking books to the next level, making them even more virtually integrated than their current iterations available on e-readers. The app version of Gore’s book, Our Choice: A Plan to Solve the Climate Crisis, illustrates what the creators of Push Pop Press, Mike Matas and Kimon Tsinteris, are trying to accomplish.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in