Agencies Start to Get Really Anti-Social

Once a sought-after label, social marketers say it's now too limiting

Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook. But as the marketing landscape shifts toward cross-digital solutions and demands for big data, the term is beginning to be seen as too limiting by some.

@Chris_Heine Christopher Heine is a New York-based editor and writer.