After Newsweek, Is Writing on Wall for Newsweeklies?

Category seen as first to die out

Newsweek, now facing a digital-only future, isn’t the only newsweekly that’s struggling in print. Fellow mass-audience title Time is down 19 percent in ad pages in the first half of the year, per Publishers Information Bureau. The Week, which carved out a niche with a tightly edited package of the week’s news, is down by 28 percent. And The Economist, another niche title that has thrived by charging a premium for subscriptions and focusing on an elite global audience, is also down, if only by 4 percent.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.