After Newsweek, Is Writing on Wall for Newsweeklies?

Category seen as first to die out

Newsweek, now facing a digital-only future, isn’t the only newsweekly that’s struggling in print. Fellow mass-audience title Time is down 19 percent in ad pages in the first half of the year, per Publishers Information Bureau. The Week, which carved out a niche with a tightly edited package of the week’s news, is down by 28 percent. And The Economist, another niche title that has thrived by charging a premium for subscriptions and focusing on an elite global audience, is also down, if only by 4 percent.

At this week's American Magazine Conference in San Francisco, Jeffrey Cole, director of the Center for the Digital Future at USC, predicted that newsweeklies would be the first magazine category to die out in the print-to-digital shift.



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