Affairs to Remember

Women lie and cheat and yield to lusty urges almost as much as the next . . . well, guy. A promiscuous number of surveys have found married women have their share of affairs, but men still steal the show where public sex scandals are concerned. Think hard enough on the female front, and the likes of Nikki Haley, LeAnn Rimes, or one of those high-school teachers who fell for horny boys come to mind. Television and movies swell the ranks—Nurse Jackie, a couple of Wisteria Lane housewives, Vera Farmiga’s character in Up in the Air—but they’re the exceptions. Historically, women have had fewer opportunities to stray, what with being mostly housebound, and more reasons to resist—a lack of birth control comes to mind—should a vacuum salesman bring heat along with the hoses. That changed when women flooded the workforce, and again with the pill. Research, in fact, has found that who commits adultery is predicated more on power than gender, a theory backed by this year’s annual men’s survey from Glamour: If “forced” to bed either their female boss or their female assistant, 55 percent would opt for the boss. Yet stories of philandering wives and cuckolded husbands aren’t publicized in quite the same way as the dramas in which Arnold Schwarzenegger and his fuck-ups in arms find themselves embroiled. The traditional narrative is that women are smarter, better liars, and more adept at multi-tasking. The double standard has also primed women to be more secretive about sex, fibbing downwards about our number of conquests, while men brag upwards. Not only are we more discrete (Farrah Fawcett had an 11-year affair that was never leaked to the press), but we can make darned sure we don’t get pregnant. There’s also the notion that because women still have to work extra hard for their fame and fortune, they’re less prepared to risk it all for an easy lay. If we do, we’re hardwired to be attracted to men of a higher pay grade, so will pick a guy with just as much to lose, rather than a cocktail waitress hungry for a reality TV gig. Truth is, the sex scandal is a media construct. Even as we sigh at the sheer idiocy of guys who get caught, there’s comfort in the media’s familiar tropes: powerful men are selfish, self-entitled, and/or their behavior is due to biology. Absent other explanations, it’s dubbed an addiction. It’s not as if women don’t play their parts, from the wronged wife who stands by her man to the brazen hussy. The media tempest allows us to feel righteous indignation while devouring every last salacious detail. Our appetite for this stuff shows just how much the media—and viewers—enjoy seeing women as victims. Now that an increasing number of women have power and money, that victimology is bizarrely sentimental rather than factual, but it seems no less alluring as a story. In a way, the Dominique Strauss-Kahn alleged rape of a hotel housekeeper has taken some of the heat off Schwarzenegger, presenting the public with a scenario that—if true—has a very real victim. Another narrative has persisted over the years: an adulterous woman jeopardizes her role as mother. Men who cheat just need some rehab time. Women who do the same are sluts who deserve to lose custody of their kids. And it’s not only that the media would rather see sex as a male pursuit—it continues to see sex through profoundly male eyes. Men do the desiring, women are passively desired. On TV, when a woman cheats, it’s often in a traditionally “male” way (remember Eva Longoria’s character on Desperate Housewives with her hot garden boy toy?). In real life, married women don’t necessarily pick guys who work on the imagination in such an aphrodisiacal way. Perhaps female desire is simply more omnivorous? At any rate, our erotic fixations rarely set media pulses racing. Not even the smut-loving British tabloids knew what to make of news that the chic, sometime publisher of the U.K.’s Spectator, Kimberly Quinn, had a love child by the nation’s OK-looking, single (and blind) then-Home Secretary David Blunkett. And what could have made Edwina Currie, another British MP, indulge in a long affair with nerdy John Major before he became PM? A sex scandal with a female lead is not exactly a positive, nor should it be in any way inspirational. But it would be dishonest to pretend that power doesn’t equal publicity, that success doesn’t merit attention. A media that continually plays the male-on-top card in its own way perpetuates the idea that women belong on the bottom.

Performance Marketing

Affairs to Remember

Hephzibah Anderson

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Hephzibah Anderson