One of the WWE’s highest-profile superstars, John Cena, has made a career of being self-referential, in the cheekiest way, often showing up for matches in T-shirts with his own face plastered across his impressively ripped chest.
But today he’s pumping up someone else instead: Dr. Evan Shannon, an internist and young father who’s working nearly around the clock caring for Covid-19 victims at Brigham and Women’s Hospital in Boston. The switch will come as part of an unprecedented joint public service announcement that breaks this week.
“The Real Heroes Project” campaign unites for the first time 14 powerhouse professional sports leagues, from the NFL and Nascar to the Women’s Tennis Association and Electronic Arts, and features their marquee talent celebrating the country’s front-line medical workers by turning over their most precious real estate: their jerseys (and hoodies, racing suits and polos).
The
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