Advertisers Can Now Buy the First Commercial Users See on Snapchat Shows

It's perhaps Snap's most ambitious ad offering yet amid an ecosystem rocked by Covid-19

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Snapchat announced today a new way for brands to advertise on the platform.

Under the new offering, dubbed First Commercial, brands can be the first commercial any user sees within the first Snap show they watch that day. AT&T and others have already tested out this feature, aimed at reaching a mass audience on the platform.

For example, a person who clicks on a drama today will be served with an AT&T ad before seeing ads from other partners.



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