AdSafe Rebrands as Integral Ad Science

Ad tech firm repositions amid profitability

AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched into other sectors, comScore bundles verifcation services with its suite of planning tools, and Google gives it away for free) AdSafe has decided to rebrand as Integral Ad Science, which CEO Scott Knoll described as “a media valuation platform.”