AdParlor Introduces CPI Acquisitions Tool Powered By Facebook Ads
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Today, AdParlor is unveiling a new cost-per-install tool that allows Facebook Developers to purchase and drive installs of their application by leveraging the power of Facebook Ads. The tool allows a developer to set a fixed cost-per-install rate, and the AdParlor optimization engine creates hundreds of ads and dynamically adjusts bids to get installs at a lower rate.
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