Adobe Spent Big to Compete in Commerce, and Analysts Say It Was a Good Buy

Magento, which Adobe acquired for $1.7 billion, opens new markets

Adobe's latest acquisition gives it some CRM chops. Magneto, Adobe

The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM and commerce heavyweights like Salesforce, SAP and Oracle.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.