IBM Grows Big Data Capabilities After It Officially Acquires Weather Company Properties

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Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had finalized another deal to boost its digital marketing offerings, this time raking in a handful of The Weather Company's mobile and cloud-based Web properties.

Financial details were not disclosed for the agreement, which was first revealed three months ago. This development doesn't mark IBM's first notable investment into big data. In recent months, IBM has partnered with Twitter and Facebook to bolster its burgeoning wealth of data.

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