Absurd Marketing: Does It Work?

I haven’t owned a television in almost seven years (not a hipster brag), and I became a cord cutter six years ago … yet somehow I find myself regularly hunting down commercials for either this blog or “What Were They Thinking?” Some are funny. Some are boring. Some are poorly executed and bring out my inner rage demon.  And some are examples of perfectly absurd marketing, hooking my attention and dragging me down the rabbit hole of hunting down anything else the marketer has put out.