Abercrombie & Fitch Offers to Pay Jersey Shore's "The Situation" Not to Wear Its Clothes

An actual request or simply a publicity stunt? Either way, retailer Abercrombie & Fitch is getting some nice attention this week after a statement they released asking Michael Sorrentino, one of the stars of the reality television seriesThe Jersey Shore and who is most often referred to by his nickname, “The Situation”, to stop wearing clothing made by their company. And not only do they want him to stop, but they’ve offered to pay him not to wear their clothing. According to the Wall Street Journal, after a staffer saw an episode of the hit MTV show wherein Serrentino was wearing a visibly-branded A&F shirt, CEO Mike Jeffries decided this might damage “the aspirational nature of the brand” and cooked up the scheme to try to pay to end it. Though Jeffries also added, “We’re having a lot of fun with it,” explaining that the whole thing might not be entirely serious. Here’s the company’s full statement: