Abercrombie Continues March Across Europe, Plans Copenhagen Flagship
Hey Copenhagen, get ready to be deluged by rumpled sportswear, elk logos, and scantily-clad youth photographed on beaches by Bruce Weber, because Abercrombie & Fitch is coming to your town! Following last year’s opening of a London store, the New Albany, Ohio-based company will open its second European flagship next year in Denmark’s capital, Abercrombie & Fitch announced today. After Copenhagen, its on to Asia, where a store in Tokyo’s Ginza district is set open late next year. Locations in Italy, France, Germany, Spain, and Sweden are in the works.
Located at Kobmagergade 11, the 16,000-square-foot Copenhagen flagship location was “designed in the old neoclassical style typically found in Danish architecture when constructed in 1910,” the company noted today in a press release. To mastermind the restoration and store design, Abercrombie has hired Selldorf Architects and its principal Annabelle Selldorf. Selldorf designed the company’s massive New York City and Los Angeles flagships, although the crowd that lines up every morning outside the Fifth Avenue store and the pumping bass that greets them at 10am sharp always seems to us at odds with Selldorf’s sleek modernity.
