Direct Mail Marketing

A Welcome to the 74th Postmaster General and CEO Megan Brennan

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By Chet Dalzell

Happy President’s Day, and a warm welcome to the new USPS Postmaster General and Chief Executive Officer Megan Brennan.

In a recent letter to USPS employees, upon her term of service beginning February 1, Brennan shared these statements, which I thought noteworthy to share here:

  • We will invest in the future of the Postal Service. Investing in our future means creating the best opportunities for long-term growth and profitability.
  • We will speed the pace of innovation. The coming years will see greater focus on innovation, with pilot projects designed to test new delivery offerings, new tools to better meet the digital and mobile expectations of our customers, and new offerings designed for America’s small businesses.
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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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