A New Kind of Toy Store Arrives in New York From BuzzFeed’s Chief of Commerce

The experiential Camp is open for business

At Camp, which opened Dec. 15, kids can learn and play as if they were at summer camp. Buzzfeed

Traditional retail is out and experiential retail that’s fun and Instagramable is in. Camp, a new 10,000-square-foot toy store in New York, is not only selling toys, it also has workshops, in-store activations and interactive areas for kids to try things out in an environment wholly different from that of the now-defunct Toys R Us.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.