A Closer Look at Phrases, the Second-Largest App on Facebook

For a long while the Facebook application Phrases has sat beneath Zynga’s FarmVille as the second largest app on the social network. Earning an impressive 36.3 million monthly active users and nearly 5 million daily active users, the title is still steadily growing and has been for the last month. The growth and success, however, leads to the question of how it garners such success.