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Instagram influencers are always looking for ways to get more eyes on their content and promote brands they care about. Stories may be one of the best tools available to allow individual influencers as well as brands to get more personal with—and organically grow—their followers. So, how can you optimize the 24-hour window in which your Story can have an impact on the viewer?
Adweek spoke with several Instagram influencers and distilled their best advice for keeping and gaining an audience through engaging, authentic content.