75% Of Mobile Video Ads Happen In-App

Study also finds that shorter, non-skippable spots excel

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The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted of 500 million impressions from data contributors Hulu, AdColony, Tremor Video, Brightcove, BrightRoll and Videology.

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