Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
It’s not Google Glass’ nerdy aesthetics, somewhat douchey reputation or lofty price tag that will prevent a whopping 72 percent of Americans from donning the headset of the future—it’s concerns about privacy and safety.
A new study from market research firm Toluna found that privacy worries are a major stumbling block for Google Glass, with two in five consumers citing concerns such as the potential for hackers to access private data, the ease with which others could record their actions without their knowledge and the potential for private actions to become public.