7 Tips for Protecting Your Brand Against Cyberattacks

Even with cybersecurity, your company isn't necessarily safe

Cyberattacks on are your brand are always possible, especially if security isn't regularly maintained. Getty Images

The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company’s reputation. Take the Target breach, for example. Last year, Target agreed to an $18.5 million multistate settlement from a 2013 incident when hackers gained access to over 40 million customers’ credit card information, marking this as the largest data breach in history.

@peteracmo Peter Alexander is CMO of Check Point.