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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps.
Bot fraud is among the digital ad demons the industry has been trying to excise. The report outlines some of the risks associated with programmatic ad channels, but there are technology-minded players who feel such automated advertising networks could eventually solve the fraud issue.
Industry group Interactive Advertising Bureau recently set up a special task force called the Trustworthy Accountability Group to combat fraud.