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YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help.
"I believe creators are the essence of YouTube. I know that's what makes YouTube really special. All of you make the platform such an amazing place to be," said YouTube CEO Susan Wojcicki during Vidcon's keynote address on Thursday.
The company also knows it's hard to make a living just by uploading clips. To assuage fears, Wojcicki heralded Google's efforts to help boost the growth of content creators' businesses, especially through initiatives like Google Preferred.
The program, which allows brands to advertise on the top 1 and 5 percent of the network's videos, has already found clients, including Heineken, Johnson & Johnson and DigitasLBI.