7 Cool Direct Mail Involvement Devices
You want your direct mail to avoid the recycling basket, but how? One good way is to consider involvement devices. These techniques require a prospect to take an action — like peel off a sticker or remove a coupon or a personalized card — to proceed.
Because of what I’ve seen over the years in reviewing mail for Who’s Mailing What!, there are a lot of good ones out there. A lot. But, I have limited space, so here are seven good ones.
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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