Performance Marketing

7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

By Lauren Johnson

February 7, 2016

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later today. But a number of brands—both official and non-official Super Bowl advertisers—are marketing on the ephemeral app even earlier than that.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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