7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later today. But a number of brands—both official and non-official Super Bowl advertisers—are marketing on the ephemeral app even earlier than that.