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Facebook users are getting crafty, splitting their end-of-summer interests neatly between a few final outdoor activities and more winter-minded hobbies.
For the October edition of its ongoing Topics to Watch partnership with Adweek, Facebook analyzed which terms are gaining the most traction on the social network.
According to Facebook, words related to arboriculture—like "urban forestry," "care of trees" and "arborist"—grew 9.2 times since last October. Other topics fell into the food and fashion categories, with "choker" and "embroidery" joining the list along with beer and barbecue.
Here's more from this month's report: