5 Wearable Technology Brands Marketers Need to Know About at CES

Last year, Apple Watch and Fitbit were on seemingly every tech-savvy marketer's wrist. But as wearable technology gets more sophisticated, so do the products tech companies are pitching to brands and agencies.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.