I want to suggest a few questions to ask (and a few things to check) to determine whether a social media expert or his company is credible to give you advice/consult you on social media. What’s the expert’s definition of social media? How will he measure the success of your campaign? Do they have an experience in working with companies of same size? More of these questions (and explanations of what they mean) below.
1. How Do You Define Social Media?
Why ask this: Well guess what, there’s not a universal definition for social media.