5 Reasons Why American Apparel Is Bullish on Twitter (And $50,000 Other Ones)

Marketing chief gives his rationale

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Twitter and American Apparel are releasing a case study today, citing a campaign the manufacturer-retailer ran last year that garnered $50,000 in revenue for a single flash sale via the social platform. Adweek interviewed the Los Angeles-based brand's director of marketing, Ryan Holiday, to get insights on why he thinks Twitter is an important sales engine for the company.

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