5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

Endless marketing loops

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Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video.

Over the last few months, brands have been testing the captivating format on Instagram to kick social creative up a notch. Cinemagraphs have been used for years as GIFs on Tumblr and Reddit, but Instagram's 15-second cap on video and recent update with endless loops makes it an easy call for brands to try the format.

And with Instagram opening up its ad business Tuesday with targeting and shoppable links, users are likely to see more videos in their social feeds over the next few months.



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