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The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights:
1. Instagram made its pitch for more global marketing budgets today, building on last week's announcement that its ad business is opening up to all advertisers by the end of the month with new 30-second video ads.
Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on the platform with data from 400 Nielsen studies covering two years of campaigns.