4 Ways to Future-Proof Your Brand

By embracing category disruption

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand. It is no longer enough to update your brand’s portfolio regularly with brand extension launches or support your brand by simply changing the media approach. It’s time to think more strategically and longer term about the role and saliency of your brand and your business model in light of market disruptions.