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Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop culture and listen to hours of music every week.
So, the opportunity to watch the two brands' CMOs square off during an Advertising Week panel brought a big crowd to the Times Center in New York Monday evening. Interestingly, the two had decidedly different strategies for attracting millennials to their respective platforms.
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