Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without consulting them—deciding what foods they should eat, what detergent to use, what vacations to take. This isn't some dystopian Hollywood future. It's today's reality. We're all standing outside the club, hoping to get past the velvet ropes, and who is holding the clipboard? Robots.