How Visa and Toys R Us Are Embracing a Mobile-First Future

DDB and the 2 brands discuss how they're evolving

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

As consumers use smartphones more while simultaneously demanding more from their phones, brands continue to grapple with how best to reach their audiences.

“We cannot be ham-fisted anymore as a brand,” said Wendy Clark, CEO of DDB North America. “It’s unacceptable and really diluted. It’s not only if you don’t have a strategy, it’s actually negative and dilutive to your brand when you’re not taking advantage of just the basic table-stakes technology that’s out there and how consumers expect you to behave.”

During

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in