4 Optimizations for Location-based Marketing
Marketers who have their mobile strategies well under way are now turning their attention to the titanic, yet rewarding, tasks of retention and engagement. Location is one of the most powerful levers to build mobile engagement, because it allows you to deliver real-time content that is highly relevant to your user’s physical location.
An analysis of data across all of our clients’ campaigns shows if used wisely, location-based push messages can drive app open rates four times that of standard push-based content.
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