4 Brands Using Twitter Video for Extended Storytelling

Takes one-click video a step further

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Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned.

The ‘view more videos’ option builds on Twitter’s one-click video that began popping up earlier this month from brands including Burger King and Volvo.

The feature appears to only be running within Twitter’s iPhone app and was not seen within the social giant’s website or Android app when tested by Adweek. However, a Twitter rep confirmed that the option to view more video is not limited to iOS and that users may start to see the option on other devices, too.  

Now, calls-to-action at the end of the clip prompt consumers to view more videos.

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