30% of Those Who Save Pep Boys Coupons to Passbook Use Them

High redemption rate makes brand bullish about Apple Pay

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With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep Boys, sees a bigger opportunity for his brand to boost coupon redemptions in Apple’s Passbook mobile wallet.

Passbook got off to a rocky start with brands, but the growth in mobile wallet offerings from Google and PayPal in the past few years makes Stoupa confident that Apple has the learnings needed to pull off mobile payments.



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