3 Truths About Ad Agencies
In the 1970s, I was hired to save Meredith’s Better Homes & Gardens Family Book Service. It had lost $250,000 ($1.5 million today) and my two-word order from divisional president Jack Barlass was, “Fix this.”
Four guys saved the club: Frank Vos and Peter Vane of the Vos & Reichberg Agency, Meredith controller Harold Schwartz and ringmaster Denny Hatch. You don’t turn an aircraft carrier around on a dime. It took a painful 18 months before we showed a profit.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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