3 Trends to Survive the 'Every Channel' Paradigm
In 2005, YouTube broke the media monopoly on content creation by turning everyone into a content creator. In 2012, Facebook reached 1 billion users globally embedding social channels as the most important outlets for content distribution. In 2013, The Boston Globe, unable to monetize a digital world, was sold for a 93% loss.
It’s no secret that the underlying force causing media strife for nearly two decades is digital transformation. More than a distribution approach, digital is a lifestyle that shifts the balance of power to consumers by providing greater freedom and choice.
Savvy
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in