Mobile

3 Tips to Market the Sprint/T-Mobile, Other Brand Mergers

Headshot of Jeanette McMurtry
By Jeanette McMurtry

Change is constant, and something we deal with daily in a rapidly changing world of business developments, technology breakthroughs and, of course, mobile apps that change how we do just about everything. In most cases, we embrace change. We like having a faster, smarter, better way to do routine business tasks, to connect with people, to manage our resources, play games, find information and much more. We like change that impacts our every day, like gas stations that offer 24/7 diners instead of just stale, often expired sandwiches mummified in plastic cartons.

Yet, when brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change as a not so good thing.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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