Marketing and Sales

2017 Search Trends — No. 1, Faster Sites

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Before turning the last page on the 2016 calendar and welcoming in 2017, I’d like to pause for a moment and look briefly at some important trends in organic search that will strongly impact search performance in 2017. These should not be mysterious hints of things to come, but rather strong signals — claxons, if you will.

Faster Site Speed Is Now an Imperative

If you have not been working on improving your site speed, by 2017 you will be left in the slow lane and passed by sites that have taken on the challenges of improving end-to-end speed.

You

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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