With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?

Line's revenue-generating model has brands queuing up


Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up 25 million American users while its rapid global growth has attracted big brands and celebrities.

While four-year-old Line is a chat app similar to WhatsApp, its recent growth appears to be more about emojis and stickers. The millennial-focused mobile platform has 46,000 playful, often cartoon-like images that are concocted by a vast network of artists and sold, e-comerce-style, in revenue-sharing agreements with the creators.

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